Feb. 12 – China calls, and Italian wines answer, in particular those produced in Tuscany. According to data provided by Nomisma (a consultancy that carries out research and economic consulting for companies, associations and public administrations) indicates that in 2013 exports to China increased by 11 %, with PDO red wines from Tuscany marking a +37.5 % increase. This is a truly remarkable achievement that reinforces Tuscany’s primacy on the Chinese market compared to other Italian regions, as the former holds 24% of the shares of PDO and PGI red wines. It thus comes as no surprise that on Feb. 16-17, Anteprime di Toscana and Buy Wine will host, in the Fortezza da Basso, 18 Chinese importers among others. Tuscan wines are also a worldwide success, with great expectations for Brazil and North America, where Tuscan wines, in 2013, brought home excellent results. PDO red wines increased their sales by 4% in the U.S. and 8,3% in Brazil, while PDO white wines increased by 21% in North America (especially Canada – where exports were six times higher than in 2012) and Brazil, where exports were duplicated.
