Tokyo – Franciacorta registered a positive inflow for the first half of 2014, growing both in Italy and abroad, compared to the first half of 2013. It recorded an increase of 9.6%, for a total volume of 5,292,468 bottles. Exports grew by 17.4%, compared to the first half of 2013, with a total sold bottles increasing by 12.6%. Japan confirms itself as first foreign market, followed by the United States, Switzerland, Germany and Belgium. The trend in the UK continues to be very positive, with a remarkable growth of 100.4%, the result of new communication and promotion strategy put forth by the brand last year. (9Colonne)
