Gothenburg – ENIT will attend Tur 2015, the most important tourism fair in Sweden, to be held in Gothenburg March 20-22, along with the Regions of Lombardy and Campania, as well as representatives of the Italian travel industry interested in the Scandinavian market. The Swedish Fair, now in its 32nd edition, has seen Italy’s steady participation since 1984. This year, for the first time it will be devoted exclusively to final consumers. All present stakeholders can in this way promote and sell vacation packages and present special offers, which may be marketed on the web even before the opening of the trade exhibition, directly to the visitors. (9Colonne)
