(5 April 2016) “The second edition of China Days testifies our concrete commitment to give continuity to the Umbria Region initiative towards Chinese society, its markets and territories as part of a bigger indispensable challenge for the Italian System”. The President of the Umbria Region Catiuscia Marini opened with these words yesterday morning, in the honor hall of Palazzo Donini in Perugia, the two days dedicated to the relationship between Umbria, Italy and China which will conclude today with a session in Terni entirely dedicated to the issues of tourism. “In recent years we have discovered – said the President Marini – how important it is in China (and elsewhere) a network of institutional relationships between local governments that allows to bring together different territories, to accompany with relations of cooperation, friendship and business actions or individual institutions, open up new opportunities, to promote the tourism potential with territorial brand and / or product quality assurance and ivolved subjects “. “We must – said Marini – primarily accompany, accommodate and support the initiatives of our businesses and our cultural and educational institutions and we need to consistently add to this effort a regional and interregional initiatives that give substance to a new, qualified leadership of the territories in national policies towards China as to other countries and markets. The formula of territorial partnerships has shown on many occasions its effectiveness. It is not just to sign agreements, but to invest in the continuity of relationships related to projects and concrete actions capable of involving institutions, enterprises, associations of both territories. This is, in short, the work we are doing and that we have made available to all – concluded the President Marini -. We can certainly improve operational standards and results, but there still seems to have accumulated a wealth of experience and substantial and useful relationships ” And the importance of ‘ interregional joint action” was later underlined by the Italian Ambassador in China Ettore Sequi who reiterated that” the Chinese is a very difficult market that must be addressed in an organized manner and Umbria, with its series of partnerships in key sectors, is a model to be used. There are now – added the Ambassador – other sectors in which our regions can make their contribution: from health care to social policies to the food safety. And finally he advised Sequi also undertake a strand linked to culture by the UNESCO sites. “It would be interesting to promote twinning not only between cities but also between Italian and Chinese Unesco sites”. Health, welfare and culture were also the topics touched by the Minister Counselor of the Chinese Embassy in Italy, Qi Han, according to which also “in China young people to love the Made in Italy and Italian culture so much and this in a country that is greatly increasing consumption it is definitely a good thing for Italy. ” (Red)
