(May 2nd, 2016) Italian sales of ‘beautiful and well made’ products (belli e ben fatti) will reach €15billion in 2021, 4.1billion more than 2015, an increase of 15% in the last 6 years. These estimated numbers in the thirty leading emerging markets identified by “Exporting la Dolce Vita” to research presented today in Milan by the Centro Studi Confindustria and Prometeia now in its seventh year. The study was conducted with the help of nine associations of Confindustria, Anfao Assica, Assocalzaturifici, Confindustria Hotels, Federlegno Arredo, Federorafi, Federvini, Italian Fashion System and Ucina. It analyses the potential for growth in sales of ‘beautifully and well-made’ products within thirty new markets most promising for Italy from 2016 to 2021. The UAE will offer the greatest contribution to growth, followed by China and Russia which will continue to lose relevance. In 2021, the thirty new markets will import from Italy what France and Germany combined import. An important contribution will come from the demand of the affluent class: there will be a 212 million more “new rich” in 2021 compared to 2015. People with a gross per capita income of $35,000. Half of them reside in the main urban centres of China and India, but the affluent class is widening even in countries closer to Italy, such as Poland. It is thanks to the development of this wealthy class that the export rates of ‘beautiful and well-made products’ rose from 7.6 billion in 2010 to 10.4 billion in 2015. This is a trend that will continue in the future.