(January 16, 2017) Defining the centrality of the Italian system in China, direct the action of the Italian institutions and mobilize the best energies in the private sector, promoting new forms of communication for Italy to be a player in the Chinese market. These are some of the commitments which ended the third informal system gathering, organized in Yanqi Lake (Beijing) on January 14 and 15 by the Italian Embassy, together with Consulates General, ICE and Italian Chamber of Commerce, which for the first time was also attended by the Undersecretary for economic Development Ivan Scalfarotto and the ICE president Michele Scannavini. The over 100 participants of this edition marked the enlargement and institutionalization of the platform, already a best practices in economic diplomacy, born in 2015 with the desire to create an opportunity for informal dialogue with representatives of Italian business and academic communities, to confront and try to seize the opportunities of the Chinese market, creating value and promoting the image of a modern and vibrant country. “After the launch of the initiative and its enlargement – said the Italian Ambassador in China Ettore Sequi – this third edition, thanks to the important participation of the Undersecretary Scalfarotto and the ICE President Scannavini, confirmed the rally as a tool for the coordination and the definition of the Country System strategies in China”. Focused on the theme “China’s transformation, Italy’s renewal,” the two-day conference was opened by the speeches of Scalfarotto and Scannavini, both in Beijing for the occasion, which then presented in detail the Piano Italia 4.0 and the new strategy for the promotion of made in Italy in China by ICE, which in 2017 quadrupled its funds. “I’m confident that this rally has marked a real change of pace in the interaction between companies and institutions in China – said Sequi -. The presence of the Undersecretary Scalfarotto at this informal gathering, rich in operational ideas, is the proof of the attention with which Italy looks at this market”. (Red)