London. Journalists, foodies, and professionals in the field, attended an evening dedicated Italian craftsmanship, quality, and – above all- the sensory characteristics that make Parmigiano Reggiano and Balsamic Vinegar of Modena DOP unique. The event was held at the exclusive member’s club, Brand Exchange, in London. It was the first of many on the calendar of the “Aces up your sleeve” project, a promotional campaign for the two products supported by the European Agricultural Fund for rural development and the Emilia Romagna region. The campaign’s goal is to present these two high quality products to Londoners. It will also see a direct involvement of members of the Cheftochef emiliaromagna who, with the support of protection associations, will create dishes to highlight Parmigiano Reggiano and Balsamic Vinegar of Modena. (9Colonne)
