Sacramento – Two intense weeks of overseas events for the Balsamic Vinegar Conservation Consortium of Modena, organized in the framework of the initiatives of the “Balsamic Vinegar of Modena, the Original” project aiming at promoting and enhancing the American consumer of the prince product of Italian agro-food exported to over 120 countries around the world for an equivalent of over 90% of total production, which is translated into value, amounting to about one billion euros in consumption. The tool with which the Consortium for Protection of Balsamic Vinegar of Modena aims to reach the US consumer to create even in such a market that is still evolving its own business is the figure of foodbloggers gathered from September 29 to October 1 in Sacramento, CA for the International Food Blogger Conference. In particular, the “Balsamic Vinegar of Modena, the Original” campaign will involve more than 250 bloggers, writers, two social media gurus and influencers, whose task will be to convey to the public all the information needed to recognize the authentic product, appreciate its genuinity and give them ideas to experience it in the kitchen with new recipes.(9colonne)
