(Apr. 2) – After the success of its third edition in New York, Los Angeles and Miami, Hit Week – the biggest festival of Italian music abroad – goes to China in late May, with live shows by Subsonica and Negrita. The cities of Beijing and Shanghai will host concerts by two of the most famous Italian band, who will perform in China for their first time. The Subsonica will be on stage on May 31 in Beijing and on June 3 in Shanghai, the Negrita on May 31 in Beijing and on June 4 in Shanghai. Every show will be opened by another Italian band, La Fame Camilla, supported by Puglia Sounds (a program for the development of the music system) and, in the spirit of cooperation and cultural exchange with local realities, by Zhou Yunshan and Shanren, two well-known Chinese rock band.
The bands, thanks to an agreement between the FIMI (Italian Music Industry Federation), the Institute for Foreign Trade and Ministry of Economic Development, will perform in front of the local public, Chinese music operators and buyers .
“The goal of the project – said the Chairman of the FIMI, Enzo Mazza – is to increase the diffusion and marketing of Italian music and creativity abroad through a direct contact with the most important Italian artists.” (Ram/Peg)
