Oct. 9 – Elena Cedrola, professor of economics, management and marketing from the University of Macerata, has been awarded the Best Conference Paper Excellent Award 2012 from the Global Marketing Conference, which took place in Seoul. The paper, “Italian Country Image: the impact on Business Models and Relations in Chinese Business to Business Markets”, sees Cedrola as the main author and coordinator of the project, in which Loretta Battaglia, from the Catholic University of the Sacred Heart in Milan, also participated. The prestigious award recognizes that the paper “widens the known horizons in this department.” The Global Marketing Conference, organized by the Korean Scholars of Marketing Sciences, the Japan Society of Marketing and Distribution, the European Marketing Academy, the International Textile and Apparel Association, and the Australian & New Zealand Marketing Academy, focused on the theme of “Globalization and Marketing Performance”. The aim was to underline the need for professors and professionals to recognize, appreciate and understand the true impact of global dynamics and cultural differences on managerial and commercial practices.
