Nov. 29 – Prada proceeds with its expansion plan in China. Its Miu Miu brand has opened its first flagship store in the heart of Beijing, in the Sanlitun Village – a prestigious shopping center. In line with Miu Miu’s style, the newly opened Beijing store reflects the avant-garde spirit of the brand. The store, designed by architect Roberto Baciocchi, stands out for its aesthetic appeal and grandeur: a total of 850 m2 on two levels, enclosed in a four-story building. The outside window is characterized by a careful arrangement of furniture, decorated with curtains coated in metallic shades and matte gold. Inside, the area has been designed to provide a bright “open space,” where classic Miu Miu furniture – counters and display cases – are interspersed with shelves covered in damask, prepared specifically for this store.
