July 22 – Italian cinema as a made in Italy product will travel the world and particularly the United States, Latin America, China, Japan, South Korea and Taiwan. For the first time, the Ministry of Economic Development is providing a dedicated audiovisual project for the special promotion of Italian Cinema. The project will be implemented by ICE, the Agency for the promotion abroad and the internationalization of Italian firms, ANICA, the National Cinematographic, Audiovisual and Multimedia Industries Association, and Cinecittà Luce Institute, in collaboration with Doc / it and the National Association of Italian documentary. Until the end of 2014, Italian films and documentaries, film locations and co-production projects will be promoted around the world in the same manner as Italian fashion or food. The project involves an initial investment of €800.000, to which ICE will add €300.000, already invested yearly in the promotion of this sector, followed by other support measures.
