Aug. 28 – Pirelli, of the Comolatti Group, signed with Campneus a preliminary agreement for the integration of Abouchar retail outlets with the Pirelli Pneuac network. With this agreement, Pneuac, which in 2012 acquired control of Campneus, aims for a 2014 turnover of 1.3 billion reais (€400 million). The operation aims to strengthen Pirelli’s market leadership in Brazil through greater direct control of the sales network, as already defined in the group’s strategy and objectives. With this initiative, Pirelli will focus on the areas with the greatest growth in the premium segment, strengthening its relationship with the final consumer and increasing the number of Pneuac outlets from 104 to 133. With this agreement, Distribuidora Automotiva will buy from Pirelli some Pneuac shares, and will give Pneuac Abouchar sale points. At the conclusion of the transaction, Pirelli, Distribuidora Automotiva and the Faria da Silva family, a minority shareholder of Campneus, will be represented in the social capital of the new Pneuac, in which Pirelli will remain the majority stakeholder and Ivo Once Yoshioka, Head of Pneuac for Pirelli since 2009, will assume the role of CEO.
