Sept. 3 – Operating in more than 160 countries, with 22 tire production sites on four continents and more than 37,000 employees, the Pirelli Group is the fifth largest tire operator in the world for sales. And they want to reach the grand goal of achieving world leadership by 2015 in the premium segment (consisting of high- performance tires for high-end cars). Meanwhile, the group from Bicocca continues to strengthen its position in the Russian market through a trade agreement with Rosneft, an oil company of which the Russian government holds a majority share, which allowed the opening of Pirelli outlets in nine areas of the country. Rosneft’s president, Igor Sechin and the president and CEO of Pirelli, Marco Tronchetti Provera, met to discuss the progress of the MoU signed last April, according to which in the fourth quarter of 2013 Pirelli’s first flagship store “P Zero Platinum” will open in the Rosneft service station of Sochi, in the Krasnodar region. The store’s completion is expected by the end of the third quarter of 2013. “The two companies – said Pirelli in a note – continue to work to open more Pirelli stores in Rosneft gas stations. According to a preliminary investigation, nine areas of Russia have been identified: Moscow city, Moscow region, St. Petersburg, Saratov, Rostov region, Krasnodar region, Volgograd, Samara and Voronezh.” The meeting also discussed the two managers of the service implementation Pirelli “Safe & Go ” control tires that will allow Russian motorists to travel safely . The program provides Rosneft customers with mini tire check-ups and discounts on new Pirelli tires in selected stations. The startup service “Safe & Go” is expected to enter the Moscow market in October. But the possibilities of cooperation between the two companies do not end here: in autumn a delegation will visit the Pirelli rubber factory Nairit, in Yerevan, Armenia, to evaluate possible investment opportunities. Pirelli’s journey to the leadership continues …
