Feb. 11 – Italian creativity and quality never go out of style; and now shoes, accessories, leather goods, jewelry, eyewear and cosmetics Made in Italy landed in South Korea for the group exhibition “Italy with Style.” The event kicked off yesterday in Seoul for Korean industry professionals, buyers, journalists and opinion makers, who had the chance to experience a preview of the latest trends in the footwear, apparel and accessories sectors. The Italian total look traveled to South Korea on an initiative of the Ministry of Economic Development, organized by ICE – the Agency for the promotion abroad and internationalization of Italian companies. “Italy with Style” was inaugurated yesterday at the Lotte Hotel in Seoul; while today Assocalzaturifici will present “Trends in footwear Made in Italy”. The objective of the one-stop- shop for Korean operators wishing to experience first hand Italian fashion and accessories, is to present a production system that has always represented the best quality in production and design. This project also aims to grasp new trends on the Korean market for high-end and medium-high goods, while finding distribution in established stores, select shops and multi-brand stores. The Korean operators are invited to visit the exhibition and participate in commercial meetings with 110 Italian producers.
