Mar. 24 – Before “theMicam” steals the show this summer, Assocalzaturifici continues its promotion strategy for the event, an international fair dedicated to the world of footwear to be held at Fiera Milano August 31- September 3. To increase the Italian fair’s visibility worldwide and within the fairs system, there is theMicamShanghai event, which takes place from today until Wednesday at the Shanghai Exhibition Centre, organized with the support of ICE Agency. Cleto Sagripanti, president of ” theMicam,” emphasizes that the fair in China is “a privileged meeting place to find high quality products and enter the world’s largest shoe market.” The event hosted in Milan is one of the leading international fair for the footwear industry and is promoted by Assocalzaturifici Italiani. The event takes place twice a year in the Rho Fiera area: in March and September the show offers producers the chance to exhibit their autumn / winter and spring / summer collections for the following year. The result is a classy event for a diverse, yet high quality, offer that promotes the best in design and innovation. theMicam is a unique platform able to blend business with success, glamor and communication.