(Jun. 12th) – New doors are opening for our companies in China: today the Italian government and the Alibaba Group tsigned a Memorandum of Understanding in Beijing, to promote business opportunities for Italian companies wishing to enter the Chinese market through the Group platforms for retail sales, Tmall.com and Tmall.hk. According to the Minister of Economic Development, Federica Guidi, “this agreement is a fantastic opportunity to promote the Italian brands in China through an effective and modern distribution channel.” After the signing ceremony, the Minister stressed that “Italian products and goods will have the opportunity to reach a growing number of Chinese consumers, who increasingly appreciate the quality, safety and the unique style of Made in Italy. This is also a great opportunity for Italian SMEs – which normally, due to their size, have difficulty to expand internationally – to establish a presence on an internationally competitive market and be known for the excellence of their products.” “The era of the Internet has broken down geographical barriers for trade and business; from the very beginning our mission has been to help businesses grow and compete more effectively leveraging technology – said Jack Ma, Executive Chairman of Alibaba Group -. Through this MOU, we hope to make available Italian brands and products to hundreds of millions of online shoppers across China, and at the same time help brands and Italian companies to capitalize on the Chinese demand.” (Red)
