November 5th, 2015 – The “Via Francesco” comes to London for the World Travel Market, the leading global event for the travel industry. The fair closes today in the British capital, but Sviluppumbria has organized at Foyles-Charing Cross a promotional initiative on the “Via di Francesco” and the destinations in Umbria dedicated to the UK market. In view of the special Jubilee Year on Mercy and the National Year of Paths, which will also take place in 2016, the initiative presents the English guide “The Way of St Francis” by American author Sandy Brown, dedicated to St. Francis’ journey from Florence to Assisi and Rome, published by Cicero Publishing. The London event, which has already garnered the support of more than 60 journalists and buyers, is the latest in an extensive series of local, regional, national and international promotional activities by Sviluppumbria. The distribution of the guide is aimed at the markets in the US, Britain and Australia. “May they be pilgrims or wayfarers – says Mauro Agostini, director general of Sviluppumbria – moved by religious or spiritual reasons or by the desire to discover nature or culture Made in Umbria, this Way of St. Francis can answer to all these needs. As evidenced by the prestigious award given to the Assisi-Spoleto-Norcia path, winner of the “Italian Green Road Award”. (Red)
