November 12th, 2015 – Until tomorrow, Prosciutto di Parma will be in Shanghai, at the food fair Food Hotel China. This is an opportunity to enhance the Italian product, explaining its unique features, all the while gathering more information on the country and getting in touch with local operators. “China is showing interest – declared Vittorio Capanna, president of the Consorzio del Prosciutto di Parma – Currently, we can’t say we’re talking about big figures, but the market is certainly more open and informed about our product and the complexities linked to the concept of PDO. All this leads us to believe in a promising market outlook, that needs to be monitored but that seems to hold a high potential. On our part – he added – we try to seize all opportunities that allow us to introduce our product and explain how our producers work to ensure quality and safety. At Food Hotel China, we’ve had an excellent response, and we hope it will help us consolidate our presence in this market in the future.” (Red)
