Hong Kong – The Italian Trade Agency has organized an Italian collective to participate in Vinexpo Asia Pacific, scheduled in Hong Kong for May 24-26. The event is one of the most prestigious and qualified showcases in the area. The region is characterized by a mature market, oriented towards quality and with a discernable purchasing power. Over the years, the Hong Kong market confirmed itself as a dynamic market able to appreciate the nuances in different wine products, and implementing favorable import regulations. The market’s growth potential is demonstrated by the steady increases in deliveries that brought Italian wine exports from €8.6 million in 2008 to €25.5 million in 2014. ISTAT data regarding the first semester of 2015 also confirm a further increase in export value of 3.7%. (9Colonne)
