(November 22, 2016) Footwear, leather, clothing, but also design items for the house. These are the consumer goods made in Italy that have a greater potential in Australia. A market research – commissioned by the Consulate General in Melbourne to Colmar Brunton – was presented to the public during the visit to Australia of the Undersecretary of Foreign Affairs Vincenzo Amendola, during an event organized by the Consul General Marco Cerbo at the Italian Institute of Culture in Melbourne. The results of the survey reveal that made in Italy footwear is the most interesting good of consumption for Australian consumers: three fifths of Australians (59%) would consider buying Italian shoes, two-fifths (43%) would pay a price higher than other footwear and three in ten (30%) would be willing to move from their neighborhood to buy them. Follow in the preferences the leather goods and items of clothing. Along with the shoes, these are the top three products for which Australians would pay more than average and is true across all income groups. Even appliances, household items and kitchen have received excellent feedback, but the perception of quality is not the same level of footwear, leather goods and clothing. In fact, while nearly half of Australians are willing to purchase products made in Italy, only a tenth would pay a higher price. The design furniture does well in consumer preferences, but only those who have an income higher than $ 78,000 a year (the medium-high range) is willing to make an expensive investment for purchasing. The same is true for motor vehicles. In general, the emerging signs are two: made in Italy retains a strong influence on the Australian consumer, which occurs mainly in areas where the quality of our production has a long tradition, as did footwear. At the same time, however, the “made in Italy” factor is not sufficient to lead the majority of consumer to higher spending or to search for products in shops away from home. Hence the need for those who want to export to Australia, to pay close attention to the retail price and to identify a suitable distribution network. (Red)
