(November 24th 2016) Promoting Italian agribusiness, combat counterfeiting and sensitize Chinese public to choose quality products. With these objectives on November 23rd, during the first week of the Italian cuisine in the world, 100ITA Association has organized its annual event in Beijing. Ettore Francesco Sequi, Italian Ambassador in China, Inaugurating the event, recalled the recent meeting in Cagliari between Prime Minister Renzi and Chinese President Xi Jinping, during which they underlined importance of the agribusiness sector in bilateral trade relations. “In China we have big progress margins in this field – said the Ambassador Sequi -. In particular, data of our wine exports are encouraging and pushing us to work even more to promote our best products. ” During the evening, which was also attended by the director of the ICE network in China Amedeo Scarpa, were served combinations of Italian high quality truffles, olive oil and wine prepared by star chef Igor Macchia. 100ITA is a project to raise awareness in the world for Italian wine and cuisine with the aim to fight imitations of Italian products. “In recent years has been made a lot of progress fighting Italian sounding, food with only Iyalian name – added Sequi -. But much remains to be done to better protect our agrobusiness labels “. (Red)
