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Home Sito interno Archivio BigItaly focus - Inglese

The brand “To Be” from Florence to the Fashion Week

it@withub.it by it@withub.it
7 Febbraio 2013
in Archivio BigItaly focus - Inglese
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Feb. 7 – The Florentine brand “To Be” debuted at the New York Fashion Week. Created thanks to Simone Vannuzzi’s creativity as a designer and entrepreneur, the collection, one of the few Italian attend the event, is totally “green,” made entirely with eco-friendly fabrics: yarn from bamboo, cereals, pineapple plant, broom, banana and even nettle. All fibers come from special fabrics, with a soft and shiny texture that recalls silk. The collection, minimalist both in materials and shapes, is characterized by natural colors. “To Be” is designed for a city woman who lives in the midst of different cultures, with a soul sensitive to environmental issues, “fashion-conscious but in an ironic way – said Simone – the type of girl who can meet in a Paris museum and that got there by riding her bike.”

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