Tokyo – Sweet Years is a brand born in 2003 from an idea of football players Paolo Maldini and Christian Vieri. And now this enterprise is moving East. The sportswear manufacturer Yong Long Japan has created a new line of Italian brand of clothing called “Sy32 by Sweet Years”. The new line was launched, under the supervision of the Italian parent, in Spring / Summer 2014, as a casual sportswear brand that looks to the world of fashion. The new collection will be offered in stores only temporary; while, starting in autumn, there will be actual presentations in department stores and specialized stores throughout Japan. The first temporary store brand will remain open until June 23 at the GGMM Shizuoka Isetan. (9Colonne)
