Beijing – Parmigiano Reggiano Consortium has launched a long, articulated and massive campaign in China. After taking part in Sial China, the great fair held in Shanghai May 6-8, Italy’s gastronomic excellence prepares its roadshow in seven Chinese shopping centers and luxury avenues (in May, June, July, September, November and December) with an appointment also at the German Embassy in Beijing. (9Colonne)
